Brand History

Alert™ Caffeine Gum is a new caffeinated gum from Mars Wrigley Confectionery that gives adults an innovative, simple and portable alternative to energy drinks, coffee and soda. One piece of Alert™ Caffeine Gum provides 40mg of caffeine, about the same amount, on average, as a half cup of coffee, one 12-oz. can of soda or half of one 8-oz. energy drink. Alert™ Caffeine Gum is for adults, and is not intended for children, pregnant and nursing women, or people sensitive to caffeine.

Alert is a different kind of gum, not for bubble-blowing, but to give you a boost of caffeine. It’s a simple, portable alternative to caffeinated beverages when you’re looking for a pick-me-up during your day, whether that’s on your morning commute, to combat an afternoon slump, before you hit the gym or on your way to a meet up with friends.

It’s an example of the Mars Wrigley Confectionery passion for innovation, coupled with our commitment to transparency, consumer safety and responsibility.



  • Alert™ Caffeine Gum Mint
  • Alert™ Caffeine Gum Fruit


Connect with Alert™ Caffeine Gum


Alert™ Caffeine Gum Insights

  • The caffeinated beverage market continues to grow; it has increased by 9% since 20131
  • Research shows one of the top reasons people chew gum is to stay awake
  • Other top reasons people chew gum include to focus or wake up


1Source: Nielsen Scan Years ending end of Feb

 ®/™ trademarks ©Mars, Incorporated 2018

Media contacts

Ampy Vasquez
(973) 691-3536