Halloween 2018

Take a bite out of Halloween 2018 with a collection of innovative new items and returning seasonal favorites from Mars Wrigley Confectionery. Halloween is more than one day. Consumers are celebrating throughout the season with more and more usage occasions including Back-to-School, Decorating and Treating, Baking, Parties, Booing and Trick-or-Treating. With so much excitement, Mars Wrigley Confectionery’s brands – M&M’S®, SNICKERS®, MILKY WAY®, TWIX®, SKITTLES®, DOVE®, 3 MUSKETEERS® and MALTESERS®– are dressed up and ready to wow consumers with new flavors, new variety bag mixes and eye-catching graphics and displays.

Seasonal Trends

  • 32 percent of consumers purchase candy to share with friends at home and with multi-brand bags of minis
  • 48 percent of shoppers look for fall – or harvest – themed packaging when shopping for chocolate
  • Whether gifting or giving to trick-or-treaters, shoppers love the full size bar variety box, growing sales +3 percent
  • 39 percent of consumers plan to attend or host a party

New Items

Item: M&M’S® FUN SIZE® Milk Chocolate & Peanut Chocolate Candies

Glow in the Dark Packs

Description: Light up the night with these spooky glow in the dark packs. Same delicious milk chocolate and peanut M&M’S® inside!

SRP: $5.49

Item: SKITTLES® Sweet Heat FUN SIZE®

Description: Your favorite fruity candy with a spicy new twist! Spice up the season with these delicious fruity flavors with a kick!

SRP: $2.99

Item: DOVE® Promises® Milk Chocolate, Dark Chocolate & Caramel Pumpkins

Description: These delicious DOVE® treats will make any party a fabulously festive occasion, especially wrapped in fun and festive pumpkin foils

SRP: $3.49

Item: DOVE® Promises Silky Smooth Chocolate Assortment

Description: Why pick one, when you can have a taste of all three delicious treats! Perfect for sharing with friends and family, DOVE® chocolate assortments in milk chocolate, dark chocolate and caramel – all wrapped in a festive pumpkin inspired foil.

SRP: $12.99

Item: Singles Variety Box: M&M’S®, SNICKERS® and SKITTLES®

Description: Think back to your memories of trick-or-treating as a kid, we bet you remember the houses that gave out the full size packs!

SRP: $12.99

Item: Chocolate Variety Mix Party Bowl

Description: With multi-brand bags of minis and FUN SIZE® included, consumers will have the most delicious pumpkin packed with all the best to share with guests!

SRP: $14.99

Item: Variety Mix Haunted House Serve & Display

Description: Delicious and decorative, the Variety Mix Haunted House serve and display doubles as a Halloween decoration and serving dish!

SRP: $19.99


Description: Whether you like sweet or sour, these treats are sure to make a spooktacular addition to every Halloween celebration!

SRP: $9.99


Media contacts

Angelina Franco
(862) 217-3158