What’s New

SNICKERS® Dark Chocolate Ice Cream Bars will be made of peanut butter-chocolate ice cream and dipped in dark chocolate. It will be the first-ever new flavor ice cream for the brand. Line priced with SNICKERS® Ice Cream Bars, available P1 2019

TWIX® Triple Chocolate Ice Cream Bars will be made of rich and creamy chocolate ice cream, smooth caramel, and crunchy chocolate cookies, surrounded by a delicious, chocolatey coating.  It will be the first-ever flavor innovation for TWIX® Ice Cream brand.  Line priced with TWIX® Ice Cream Bars, available P1 2019.

Brand History

The history of the Mars Ice Cream business is steeped in family tradition. Greek-American candy store owner Leo Stefanos created delicious DOVE® Chocolate in the 1950s. Leo named the hand-dipping ice cream in premium chocolate after his south side Chicago candy shop. Those first rich, creamy DOVEBAR® Ice Cream Bars were an instant success, but it wasn’t until Leo’s son grew up and followed in his father’s footsteps that DOVE® Chocolate became known from coast to coast. By the late 1970s, over one million DOVEBAR® Ice Cream Bars were sold in a single year by street vendors to eager children and adults.

The DOVEBAR® popularity soon caught the attention of another family of expert chocolatiers. Mars, Incorporated acquired DOVE® Chocolate in 1986 and moved the business to Burr Ridge, Illinois. The company refined the purity and taste of DOVE® Chocolate before introducing milk and dark chocolate bars in the 1990s. The SNICKERS® Ice Cream Bar line was added in 1992.

Portfolio

Ice Cream Bars

  • SNICKERS® Ice Cream Bar
  • SNICKERS® Dark Ice Cream Bar *NEW*
  • TWIX® Ice Cream Bar
  • TWIX® Triple Chocolate Ice Cream Bar *NEW*
  • M&M’S® Brand Ice Cream Bar
  • MILKY WAY® Brand Ice Cream Bar (multipack only)
  • DOVEBAR® Vanilla Ice Cream with Milk Chocolate
  • DOVEBAR® Vanilla Ice Cream with Dark Chocolate
  • DOVEBAR® Caramel Swirl with Milk Chocolate Cashew
  • DOVEBAR® Chocolate Ice Cream with Dark Chocolate (multipack only)
  • DOVEBAR® Vanilla Ice Cream with Milk Chocolate and Almonds (multipack only)

Ice Cream Minis (multipacks only)

  • SNICKERS® Brand Ice Cream Minis
  • TWIX® Brand Ice Cream Minis
  • M&M’S® Brand Ice Cream Minis
  • DOVEBAR® Miniatures Variety Pack with Dark Chocolate
  • DOVEBAR® Miniatures Variety Pack with Milk Chocolate

Ice Cream Cones

  • SNICKERS® Ice Cream Cone
  • M&M’S® Brand Ice Cream Cone
  • Ice Cream Cookie Sandwiches
  • M&M’S® Brand Chocolate Cookie
  • M&M’S® Brand Vanilla Cookie

Ice Cream Pints

  • SNICKERS® Brand Ice Cream
  • TWIX® Brand Ice Cream
  • M&M’S® Brand Ice Cream
  • MILKY WAY® Brand Ice Cream
  • DOVE® UNCONDITIONAL CHOCOLATE Ice Cream
  • DOVE® MINT CHOCOLATE CHUNK Ice Cream

Sorbet Bars (multipacks only)

  • DOVE® Mango Sorbet with Dark Chocolate
  • DOVE® Strawberry Sorbet with Milk Chocolate
  • DOVE® Raspberry Sorbet with Dark Chocolate
  • STARBURST™ Strawberry Sorbet Bar

Gelato Bars (multipacks only)

  • DOVE® Salted Caramel *NEW*
  • DOVE® Triple Chocolate *NEW*

Connect With The Brand

Mars Ice Cream Insights

  • SNICKERS® Ice Cream Bar is the #1 selling frozen Novelty in the convenience channel. (Source: Nielsen)
  • Mars Ice Cream frozen novelties from SNICKERS®, TWIX®, MILKY WAY® and DOVE® Brands are made with real ice cream, offering the quality and flavor that consumers value.
  • Mars Ice Cream continues to study category management, building on the 2010 Mars Ice Cream Assortment Study. Updated research continues to show that retailers who carry the best products from a variety of manufacturers have higher sales than retailers who carry products from only a single manufacturer or who are missing the top-selling products. In addition, consumer purchase decision tree research from 2018 shows that brands matter when it comes to frozen novelty and ice cream purchases; consumers will look for a specific brand before deciding on other factors such as flavor and format, further proving that having the right brands on shelf matters for conversion.

Media contacts

Arabella Smith

(201) 841-3495