SNICKERS® Dark Chocolate Ice Cream Bars are made of peanut butter-chocolate ice cream and dipped in dark chocolate. It will be the first-ever new flavor ice cream for the brand. Line priced with SNICKERS® Ice Cream Bars, available January 2019.
TWIX® Triple Chocolate Ice Cream Bars are made of rich & creamy chocolate ice cream, smooth caramel and crunchy chocolate cookies, surrounded by a delicious, chocolatey coating. It will be the first-ever flavor innovation for TWIX® Ice Cream brand. Line priced with TWIX® Ice Cream Bars, available January 2019.
DOVE® Gelato Bars feature two new indulgent flavors of creamy gelato, dipped in the silky-smooth DOVE® Chocolate fans know and love. Available January 2019, line priced with DOVE® Sorbet 6-pack. DOVE® Gelato Salted Caramel bars are rich salted caramel gelato with dark chocolate and butter toffee bits. DOVE® Gelato Triple Chocolate bars are rich chocolate gelato with dark chocolate and chocolate cookie bits.
The history of the Mars Ice Cream business is steeped in family tradition. Greek-American candy store owner Leo Stefanos created delicious DOVE® Chocolate in the 1950s. Leo named the hand-dipping ice cream in premium chocolate after his South Side Chicago candy shop. Those first rich, creamy DOVEBAR® Ice Cream Bars were an instant success, but it wasn’t until Leo’s son grew up and followed in his father’s footsteps that DOVE® Chocolate became known from coast to coast. By the late 1970s, over 1 million DOVEBAR® Ice Cream Bars were sold in a single year by street vendors to eager children and adults.
The DOVEBAR® popularity soon caught the attention of another family of expert chocolatiers. Mars, Incorporated acquired DOVE® Chocolate in 1986 and moved the business to Burr Ridge, Illinois. The company refined the purity and taste of DOVE® Chocolate before introducing milk and dark chocolate bars in the 1990s. The SNICKERS® Ice Cream Bar line was added in 1992.
Ice Cream Bars
- SNICKERS® Ice Cream Bar
- SNICKERS® Dark Ice Cream Bar *NEW*
- TWIX® Ice Cream Bar
- TWIX® Triple Chocolate Ice Cream Bar *NEW*
- M&M’S® Brand Ice Cream Bar
- MILKY WAY® Brand Ice Cream Bar (multipack only)
- DOVEBAR® Vanilla Ice Cream with Milk Chocolate
- DOVEBAR® Vanilla Ice Cream with Dark Chocolate
- DOVEBAR® Caramel Swirl with Milk Chocolate Cashew (impulse only)
- DOVEBAR® Chocolate Ice Cream with Dark Chocolate (multipack only)
- DOVEBAR® Vanilla Ice Cream with Milk Chocolate and Almonds (multipack only)
Ice Cream Minis (multipacks only)
- SNICKERS® Brand Ice Cream Minis
- TWIX® Brand Ice Cream Minis
- M&M’S® Brand Ice Cream Minis
- DOVEBAR® Miniatures Variety Pack with Dark Chocolate
- DOVEBAR® Miniatures Variety Pack with Milk Chocolate
Ice Cream Cones
- SNICKERS® Ice Cream Cone
- M&M’S® Brand Ice Cream Cone
Ice Cream Cookie Sandwiches
- M&M’S® Brand Chocolate Cookie
- M&M’S® Brand Vanilla Cookie
Ice Cream Pints
- SNICKERS® Brand Ice Cream
- TWIX® Brand Ice Cream
- M&M’S® Brand Ice Cream
- MILKY WAY® Brand Ice Cream
- DOVE® UNCONDITIONAL CHOCOLATE Ice Cream
- DOVE® MINT CHOCOLATE CHUNK Ice Cream
Sorbet Bars (multipacks only)
- DOVE® Mango Sorbet with Dark Chocolate
- DOVE® Strawberry Sorbet with Milk Chocolate
- DOVE® Raspberry Sorbet with Dark Chocolate
- STARBURST™ Strawberry Sorbet Bar
Gelato Bars (multipacks only)
- DOVE® Salted Caramel *NEW*
- DOVE® Triple Chocolate *NEW*
Connect with the Brand
- SNICKERS® Ice Cream Bar is the #1 selling frozen Novelty in the convenience channel. (Source: Nielsen)
- Mars Ice Cream frozen novelties from SNICKERS®, TWIX®, MILKY WAY® and DOVE® Brands are made with real ice cream, offering the quality and flavor that consumers value.
- Mars Ice Cream continues to study category management, building on the 2010 Mars Ice Cream Assortment Study. Updated research continues to show that retailers who carry the best products from a variety of manufacturers have higher sales than retailers who only carry products from a single manufacturer or who are missing the top-selling products. In addition, consumer purchase decision tree research from 2018 shows that brands matter when it comes to frozen novelty and ice cream purchases — consumers will look for a specific brand before deciding on other factors such as flavor and format, further proving that having the right brands on shelf matters for conversion.