What’s New

In May 2018, JUICY FRUIT® launched JUICY FRUIT® Mixies Gum in a bulk Stand-Up Pouch. JUICY FRUIT® Mixies offer tons of variety and with four fruity flavors in every pack, consumers never get bored with one flavor. Each Stand-Up Bag contains a mix of Original, Strawberry, Watermelon and Grape flavors — allowing variety-loving consumers to trade up from 15- and 40-Piece Bottles. Also available in 120-piece Stand-Up Bag.

JUICY FRUIT® Collisions brought the power of 2-flavors-in-1 to stick gum in May 2018. With two flavors colliding in every stick, it will be an exciting taste explosion with every chew! Available in Strawberry Watermelon and Tropical Berry flavor collisions in a 15-Stick Pack.

JUICY FRUIT® introduced a sweet and tasty Tropical flavor to our chunk gum assortment in May 2018. Blowing bubbles can now taste even sweeter with this new flavor that will take your taste buds to an island getaway, available in a 5-Piece Pack.

Brand History

JUICY FRUIT® Gum was introduced in 1893. The longest available brand in the Wrigley family, JUICY FRUIT® was launched just a few months ahead of Wrigley Spearmint® gum.


Today, JUICY FRUIT® is more fun than ever! JUICY FRUIT® gums are available in a variety of formats and flavors. Different offerings include:

  • NEW JUICY FRUIT® Gum Mixies Stand-Up Pouch
  • NEW JUICY FRUIT® Gum Collisions
  • NEW JUICY FRUIT® Gum Tropical
  • JUICY FRUIT® Gum Original 15-Stick Pack
  • JUICY FRUIT® Gum Mixies 15-Piece Bottle
  • JUICY FRUIT® Gum Mixies 40-Piece Bottle
  • JUICY FRUIT® Gum with Starburst Flavors – Strawberry 15-Stick Pack
  • JUICY FRUIT® Gum Fruity Chews – Original 40-Piece Bottle

 Connect With The Brand

Brand Insights

  • JUICY FRUIT® is the best-selling brand in Fun Gum, and JUICY FRUIT® Original Single is the best-selling Fun Gum item in the country. 1
  • JUICY FRUIT® has the highest penetration of any brand in the Fun Gum segment. 2

1Total US $ Sales, Nielsen Total US xAOC, Full Year 2017.

2US HH Penetration, Nielsen Panel Tracker, Full Year 2017.

Media contacts

Ampy Vasquez
(973) 691-3536

Media contacts

Jackie Zureich

(312) 854-7521