In spring 2018, MILKY WAY® introduced MILKY WAY® Fudge in both Share Size and Mini stand up pouches. Rotational item MILKY WAY® Fudge is a new, distractingly delicious bar made with rich chocolate, golden caramel and fudge nougat.
The introduction of Milky Way® Fudge marks the newest addition to the Milky Way® lineup since the release of Milky Way® Simply Caramel in 2010.
In Q1 the brand expanded its presence in the 100-calories space by launching Milky Way® Midnight.
The brand continues to support the successful “Sorry I Was Eating a MILKY WAY®” campaign, and launched new advertising May 2018.
To revive on-shelf velocity and improve shop-ability for the MILKY WAY® Original and Midnight Minis packs, new SUP packaging began flowing into stores April 2018.
Created in 1923 and designed to capture the taste of malted milk shakes, MILKY WAY® Bar was named after a famed malted milk drink of the day. MILKY WAY® Bars are made of chocolate malt-flavored nougat, caramel and covered with milk chocolate. MILKY WAY® Bar is available in several formats: 100-calorie bar, Single Size bar, Share Size bar, FUN SIZE®, Miniatures, and in limited-edition, seasonal flavors during the holidays.
In addition to the iconic candy bar, the MILKY WAY® Brand portfolio also includes:
- MILKY WAY® Fudge delivers a delicious fudge-flavored nougat.
- MILKY WAY Midnight® Bars are vanilla-flavored nougat, caramel, and dark chocolate.
- MILKY WAY® Simply Caramel Bars are bursting with nothing but caramel and coated in irresistible MILKY WAY® Brand chocolate.
Connect With The Brand
®/™ trademarks ©Mars, Incorporated 2018