Partnerships & Promotions

Mars Wrigley Confectionery is helping retailers drive sales by bringing back partnerships and promotions that have proven successful. These help keep our brands and products stay relevant and top of mind by tapping into the small joys confections can bring to these celebrations. This includes holidays, sporting events and movies.

Mars Wrigley Confectionery U.S. will go full throttle with the Monster Energy NASCAR Cup Series in 2018, as it continues a remarkable 25+ year sponsorship and presence in the sport. On track, M&M’S® Brand will serve as primary sponsor of the No. 18 M&M’S® Toyota, with 2015 Monster Energy Series Champion Kyle Busch behind the wheel. Off the track, Mars Wrigley Confectionery U.S. will continue to feature M&M’S® Brand Candies as well as SNICKERS®, MILKY WAY®, 3 MUSKETEERS®, SKITTLES® and TWIX® brands on Monster Energy NASCAR Cup Series-themed displays to build excitement around the season and drive sales.

Jurassic World: Fallen Kingdom
This summer, Mars Wrigley Confectionery will continue to enhance the moviegoers’ experience by partnering with Universal to promote Jurassic World: Fallen Kingdom. As one of the most popular franchises in movie history, we hope to make the experience even more fun for movie lovers with this exciting new partnership. Fans will have the chance to instantly win movie tickets by buying participating Mars Wrigley Confectionery products and submitting a text or visiting a mobile site.

Chew to a Better You
Eighty-seven percent of shoppers are managing their health and wellness in some way and gum, with only 5–25 calories, can be a part of a balanced lifestyle. Research shows consumers also think of gum alongside other healthy products such as granola, fruits and nuts. Considering these consumer insights, we brought back our “Chew to a Better You” campaign earlier this year to encourage consumers to incorporate sugar-free gum into their health and wellness routine.

Cargo Partnership
For the second year in a row, Mars Wrigley Confectionery is partnering with Cargo, a New York-based startup that allows rideshare drivers to sell items such as candy and snacks to passengers. Mars Wrigley Confectionery is always looking for new places to get its latest innovations into consumer’s hands and Cargo’s platform offers a unique opportunity to do just that. In participating vehicles, consumers can find popular Mars Wrigley Confectionery brands, including EXTRA®, ALTOIDS®, SKITTLES®, TWIX® and goodnessKNOWS®.

M&M’S® Flavor Vote
Flavor Vote 2016 helped reverse penetration declines amongst Millennials and we’ve brought it back by popular demand for Flavor Vote 2018. Fans will once again be empowered to vote and help decide the next new crunchy flavor of M&M’S: Crunchy Espresso, Crunchy Raspberry or Crunchy Mint. Voting kicked off in March 2018 and will continue through May 2018. The winning crunchy flavor will be announced in August 2018 and will remain on store shelves for an 18-month period.

M&M’S® and Red Nose Day
For the fourth year in a row, M&M’S is partnering with Red Nose Day to help America come together to end child poverty, one nose at a time. In partnership with Walgreens and Comic Relief, the M&M’S® Brand will to raise money, awareness, and lots of laughter for the annual Red Nose Day campaign.

SNICKERS® Intense Flavors (Hunger Bars)
SNICKERS® new Intense Flavors, under the Hunger Bars portfolio, will be available nationwide starting June 2018. The three intense flavors – Espresso, Fiery and Salty & Sweet – aim to solve shoppers’ hunger symptoms including: Irritable, Wimpy and Indecisive. . SNICKERS® plans to support the launch through a variety of 360 marketing tactics including in-store promotions, television and print advertisements, online video, consumer activations and on social media. Using the Shazam mobile app, fans can scan their SNICKERS® Intense Flavors wrapper to get their flavor back for a chance to win SNICKERS® coupons, download an exclusive custom music playlist and enter to win other flavorful prizes.

DOVE® Chocolate Partnership with CARE®
DOVE® Chocolate is proud to further its partnership with CARE® for the third year to continue empowering women in the cocoa-growing communities of Cote d’Ivoire. As part of this partnership that began in 2016, over 4,000 women and men have joined the CARE® Village Savings and Loan Associations (VSLAs).

The Brand’s partnership with CARE®, a leading humanitarian organization fighting global poverty, fosters women’s leadership skills by supporting the development of small enterprises. These efforts improve the sharing of financial resources and empower women to be more engaged in financial decision-making. As women in these communities flourish, it impacts not only the quality of cocoa bean produced, but also provides education and healthcare opportunities for their families.

To further raise awareness for this initiative, from July 2 to August 1, 2018, $1.00 will be donated to CARE® for every purchase of specially marked DOVE® Chocolate PROMISES® at participating CVS stores.

Red, White & Blue
This year, Mars Wrigley Confectionery is unlocking candy’s potential during the summer months by highlighting its Red, White & Blue products across the M&M’s®, SKITTLES®, SNICKERS®, JUICY FRUIT®, and DOVE® brands. Throughout the summer season, specially-designed Red, White & Blue packaging will appear in stores as shoppers pick up their summer essentials.