Brand History

ORBIT® Gum has been freshening breath since 1944. One of Mars Wrigley Confectionery’s biggest gum brands, ORBIT® Gum is best known among consumers for its rich history of freshening mouths and its iconic wit.

The functional benefit of freshening is the No. 1 reason why people chew gum around the world. When people chew ORBIT® Gum, it gives them that clean and fresh mouth feeling, giving them the confidence to shine, no matter the situation.


ORBIT® Gum carries the American Dental Association Seal of Acceptance and is available in a variety of formats and flavors. Flavor offerings include:

  • New ORBIT® Gum Freeze Mint
  • ORBIT® Gum Peppermint
  • ORBIT® Gum Spearmint
  • ORBIT® Gum Wintermint
  • ORBIT® Gum Sweet Mint
  • ORBIT® Gum Bubblemint
  • ORBIT® Gum Strawberry
  • ORBIT® Gum Citrus

Orbit White® comes in a 40-count bottle and a 15-count bottle:

  • ORBIT® White Gum Peppermint
  • ORBIT® White Gum Spearmint

Connect with The Brand


Brand Insights

ORBIT® Gum is a global brand (ORBIT® /EXTRA®) rooted in an enduring and universal insight that connects us to the daily lives of our consumers:  with a clean and fresh mouth feeling, you have the confidence to take on what’s next no matter the situation.


Media contacts

Ampy Vasquez
(973) 691-3536

Media contacts

Jackie Zureich

(312) 854-7521