What’s New:

  • SNICKERS® Hunger Bars: In June 2018, SNICKERS® is debuting three new flavors all at the same time, for a limited time as part of the Hunger Bars promotion. When you’re hungry, you lose your flavor—what makes you, you. Get your flavor back by trying a new SNICKERS® Espresso, Fiery, or Salty & Sweet. Each flavor has a hunger symptom on the outside of the packaging that relates to the flavor of the bar – Espresso: Irritable, Salty & Sweet: Indecisive, Fiery: Wimpy.
  • SNICKERS® Peanut Butter Crisper: Last December SNICKERS® introduced SNICKERS® Peanut Butter Crisper, a new offering that provides the perfect balance of sweet, salty, creamy & crispy. The satisfaction of real peanut butter with the crunch of crisp, it comes in four portionable squares that fans are sure to love.
  • 2018 SNICKERS® Hunger Handoff Program and In-Store Promotion: This NFL season, fans have the opportunity to get free SNICKERS® and free SKITTLES® after football games on Monday nights for the first 12 weeks of the season. Fans also have the chance to win a trip to Super Bowl LIII by uploading a photo of a receipt of any qualifying SNICKERS®, SKITTLES®, or M&M’S® products between August and November 2018.
    • Hunger Handoff
      • SNICKERS® Brand extends its popular “Who Are You When You’re Hungry?” campaign into the NFL season with the “Hunger Handoff” program. Leading into the week’s football games on Monday nights, a ‘Hunger Play’ that correlates to one of the football-themed SNICKERS® Bars is selected as that week’s challenge. If that play happens during the game, consumers get an opportunity to receive a free SNICKERS® Bar on Tuesday. Each week, the program will refresh with a new Hunger Play to watch for to win another SNICKERS® Bar. Plus, if a Trick Play occurs in any game on Monday nights, free SKITTLES® will be given away on Tuesday as well.
    • In-Store Promotion
      • From July 16th, 2018 through December 14th, 2018 Mars Wrigley Confectionery will promote new NFL packaging products including NFL SNICKERS® Football Shapes, M&M’S® Game Day Mix and SKITTLES® Trick Plays in-store.

Brand History

Introduced in 1930, SNICKERS® Bar is crammed with crunchy peanuts, caramel and nougat, then coated with smooth milk chocolate. The iconic candy bar quickly became one of the world’s favorite treats, and today, SNICKERS® Bar is the country’s fastest selling candy bar.


SNICKERS® Bar is available in several formats: as a single, 2 To Go sharing size, FUN SIZE®, Minis, unwrapped Bites and in limited edition seasonal offerings and shapes for Valentine’s Day, Easter, Halloween and Christmas.

In addition to the iconic candy bar, the SNICKERS® Brand portfolio also includes:

  • SNICKERS® Crisper delivers crispy satisfaction with a combination of crisped rice and peanuts topped with a layer of caramel and coated in creamy milk chocolate.
    • SNICKERS® Hunger Bars are continuing in 2018 with ‘hunger symptoms’ on their SNICKERS® Brand Original Singles, SNICKERS® Almond, SNICKERS® Crisper, SNICKERS® Peanut Butter and, for the first time ever, SNICKERS® Espresso, Fiery, and Salty & Sweet.
    • SNICKERS® Brand Peanut Butter offers everything there is to love about SNICKERS® Bar —peanuts, caramel, nougat and milk chocolate— plus peanut butter.
  • SNICKERS® Brand Almond Bar tackles hunger with a satisfying combination of almonds, caramel and milk chocolate.
  • SNICKERS® & Hazelnut Bar satisfies with everything consumers love about SNICKERS®—peanuts, caramel and nougat covered in milk chocolate—with the addition of delicious hazelnuts.
  • SNICKERS® Bites are unwrapped, bite-sized cubes that are a miniature version of the popular SNICKERS® Bar, ideal for consumers looking for the full taste experience of a SNICKERS® Bar in a smaller portion.
  • The SNICKERS® Ice Cream portfolio really satisfies with a combination of peanut butter ice cream, caramel, peanuts and chocolate. Choose from ice cream bars, mini ice cream bars, ice cream cones and ice cream brownies.

Connect with SNICKERS® Brand

SNICKERS® Brand Insights

  • SNICKERS® Original Singles is the fastest selling singles bar in the U.S.¹
  • SNICKERS® Brand is the #4 chocolate brand in the U.S.²
  • SNICKERS® Brand has the 2nd highest unaided awareness among all chocolate brands.³


¹Nielsen $ Velocity, L52, week ending 3/31/18

²Nielsen $ Sales, L52, week ending 3/31/18

³Pulse Consumer Study

®/™ trademarks ©Mars, Incorporated 2018

Media contacts

Ampy Vasquez
(973) 691-3536