SNICKERS® launched new bars in January 2019 that feature everything fans love about SNICKERS® — caramel and a milk chocolate coating — but now filled with creamy, fresh-ground nut butters including Almond Butter, Peanut Butter and Maple Almond Butter. Available nationwide in 1.4-ounce Singles, 2.8-ounce Shared and 7.7-ounce Stand Up Pouches in three varieties: Creamy SNICKERS® Almond Butter, Creamy SNICKERS® Peanut Butter and Creamy SNICKERS® Maple Almond Butter.
Introduced in 1930, SNICKERS® Bar is crammed with crunchy peanuts, caramel and nougat, then coated with smooth milk chocolate. The iconic candy bar quickly became one of the world’s favorite treats, and today, SNICKERS® Bar is the country’s fastest-selling candy bar.
SNICKERS® Bar is available in several formats: as a single, 2 To Go sharing size, FUN SIZE®, Minis, unwrapped Bites and in limited-edition seasonal offerings and shapes for Valentine’s Day, Easter, Halloween and Christmas.
In addition to the iconic candy bar, the SNICKERS® Brand portfolio also includes:
- SNICKERS® Hunger Bars are available with “hunger symptoms” on the SNICKERS® Brand Original Singles, SNICKERS® Almond, SNICKERS® Crisper, SNICKERS® Peanut Butter and SNICKERS® Intense Flavor Bars: Espresso, Fiery and Salty & Sweet. The Intense Flavor Bars feature peanuts and caramel covered in milk chocolate, but with a flavor twist — espresso, chili pepper or salt-infused. Each flavor has a hunger symptom on the outside of the packaging that relates to the flavor of the bar — Espresso: Irritable, Salty & Sweet: Indecisive, Fiery: Wimpy. SNICKERS® Salty & Sweet variety will be a permanent addition to the SNICKERS®
- SNICKERS® Almond Bar tackles hunger with a satisfying combination of almonds, caramel and milk chocolate.
- SNICKERS® Crunchy Peanut Butter offers everything there is to love about a SNICKERS® Bar —peanuts, caramel, nougat and milk chocolate — plus peanut butter.
- SNICKERS® & Hazelnut Bar satisfies with everything consumers love about SNICKERS® —peanuts, caramel and nougat covered in milk chocolate — with the addition of delicious hazelnuts.
- SNICKERS® Crisper delivers crispy satisfaction with a combination of crisped rice and peanuts topped with a layer of caramel and coated in creamy milk chocolate.
- SNICKERS® Bites are unwrapped, bite-sized cubes that are a miniature version of the popular SNICKERS® Bar, ideal for consumers looking for the full taste experience of a SNICKERS® Bar in a smaller portion.
- The SNICKERS® Ice Cream portfolio really satisfies with a combination of peanut butter ice cream, caramel, peanuts and chocolate. Choose from ice cream bars, mini ice cream bars, ice cream cones and ice cream brownies.
Connect with the Brand
- SNICKERS® Original Singles is the fastest-selling singles bar in the U.S.¹
- SNICKERS® Brand is the No. 4 chocolate brand in the U.S.²
- SNICKERS® Brand has the 2nd highest unaided awareness among all chocolate brands.³
- Premium Nut Butters have grown 23% over the past 4 years.4
¹Nielsen $ Velocity, L52, week ending 3/31/18
²Nielsen $ Sales, L52, week ending 3/31/18
³Pulse Consumer Study
4Total US xAOC Incl Conv YE 2016
®/™ trademarks ©Mars, Incorporated 2019