What’s New

STARBURST® is launching new STARBURST® Duos in fruit chews. STARBURST® Duos splits two of your favorite flavors into a single chew. Starburst® Duos fruit chews come in Strawberry Watermelon and Blue Raspberry Lemonade flavors.

Brand History

In 1960, STARBURST® were first introduced as Opal Fruits in the U.K. and the four original flavors were Strawberry, Lemon, Orange and Lime.

In 1976, Opal Fruits were introduced in the U.S. as STARBURST®. STARBURST® candies are packed with a variety of great-tasting fruit flavors and have a deliciously chewy texture, to be enjoyed anytime and anywhere.

Portfolio

Today, STARBURST® are available in a variety of formats and flavors. Different offerings include:

  • STARBURST® Original
  • STARBURST® FaveREDs®
  • STARBURST® Tropical
  • STARBURST® Summer Splash
  • STARBURST® Minis Original
  • STARBURST® Minis FaveREDS
  • STARBURST® Minis Sours
  • STARBURST® Gummies Original
  • STARBURST® Gummies Sours
  • STARBURST® Gummies Sour Berries
  • STARBURST® All Pink (limited edition)

Connect With The Brand

Brand Insights:

  • STARBURST® is the No. 2 Fruity Confections brand including Seasonal.
  • STARBURST® Jellybeans are the No. 1 brand at Easter.2
  •  
  • 1Source: Nielsen • Market: Total US xAOC Incl Conv • Fruity Confections Seasonal • Fact: $ Share • L52 WE 12/30/17

    2Source: Nielsen • Market: Total US xAOC Incl Conv • Fruity Confections Seasonal • Sub-Brand • Fact: $ Share • Easter

 


Media contacts

Ampy Vasquez
(973) 691-3536

Media contacts

Jackie Zureich

(312) 854-7521