TWIX®

What’s New

TWIX® Cookies & Creme is the newest TWIX® flavor launching in January 2020. The latest innovation will feature chocolate cookie bars and an all-new soft-creme center packed with crunchy cookie bits, all while covered in creamy milk chocolate. TWIX® Cookies & Creme will be available in Singles (1.41 oz.), Share (2.87 oz.), and a Sharing Size Stand Up Pouch (8.7 oz.).

Brand History

TWIX® Caramel Cookie Bars were first introduced in the United States in 1979. As one of the world’s top global chocolate brands, TWIX® has kept consumers smiling for over 30 years thanks to its yummy blend of three familiar ingredients that consumers know and love.

TWIX® Bars allow consumers to make whatever they are doing twice as fun. With two crunchy cookie bars cloaked in delicious, flowing chocolate, every bite delivers the perfect contrasting mix of gooey caramel and crunchy cookie.

Portfolio

  • NEW TWIX® Cookies & Creme
  • TWIX® Triple Chocolate
  • TWIX® Caramel Cookie Bar
  • TWIX® White Chocolate Cookie Bar
  • TWIX® Peanut Butter Bars

The TWIX® Brand line-up also includes Ice Cream Bars. TWIX® Ice Cream Bars are available as singles and miniatures, featuring creamy vanilla ice cream, gooey caramel and the great cookie crunch of TWIX® Bars, covered in a rich, delicious chocolatey coating.

Connect With The Brand

Brand Insights

    • Top-selling TWIX® Brand is a favorite brand among 13- to 49-year-olds and families. 1
    • TWIX® is the fastest-growing chocolate brand in the entire chocolate category! TWIX® Singles and 4 to-go are top 10 items across channels. 2
    • TWIX® Cookies & Creme brings two iconic favorites together — Cookies & Creme, the world’s top cookie flavor,3 and the best-selling cookie bar in the chocolate category, TWIX®.4

     1 Pulse check survey October 2016

2 Nielsen Scan Data xAOC W.E. August 2018

3Nielsen Panel xAOC+C L52Ws 3YA February 2019

4Nielsen xAOC+C Total Year 2018 ICNS

®/™ trademarks ©Mars, Incorporated 2019

Media contacts

Kerry Healy
(201) 317-3216